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PHOTOGRAPHY OF THE CHOICE OF MADOZY (CHEMA MADOZ): THE AMAZING WORLD OF BANAL ITEMS

Analyzing the work of this contemporary Spanish photographer, critics often use the term “visual poetry,” which takes us far beyond the usual perception of photography.
Even a quick glance at the work of this author forces the viewer to stop the usual circle of thoughts. After all, ordinary things: matches, books, paper, scissors and other household items – in the photographs of Chema Madoz (Chema Madoz) acquire unusual, abstract meanings.
Each of its strict black-and-white photographs, consisting of well-adjusted lines that do not have more than one detail, opens up a new look at familiar objects, forcing you to smile, think, or just see the world differently.
If you take a closer look at the images of Chema Madoz, it’s hard not to notice the surrealistic origins of these images. The author “plays” with the things in the pictures just as in the mid-20th century the famous artist Rene Magritte did this, offering the viewer riddles like, images of a tube with the words “This is not a tube”. Creativity Chema Madoza built on the collision of real objects and the abstract world of ideal visual images, on which it is proposed to reflect and the viewer.
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Photography as a way of talking about the world
In various interviews, a Spanish photographer has repeatedly said that pictures are a way to express one’s attitude towards reality. That is why his photographs are called the poetry of the visual.
Critics often speak of him not only as a photographer, but also as a philosopher, an analyst of modern art, who, through photography, reflects on what a thing and its image are, what functions they perform in modern culture, what their meanings have been studied and yet not found
In the case of Chema Madoza, the technical side of the question is very simple. To create most of the photographs, the author used only the objects themselves, daylight (yes, yes, many of the photographs of Madoz were made in the courtyard of his house under normal sunlight, and not in the studio, as you might think while looking at the workshop with the light) , of course, own original ideas. In addition, the photographer does not use Photoshop to create illusory images.
The photographer began to work with studio equipment quite recently, as well as using image editing software in his work. Today, Chema Madoza, in his own words, is only discovering the world of modern technology and digital images.
And in the end – a small excursion into the biography of the photographer.
Chemo Madozhose Maria Rodriguez Madoza was born in the capital of Spain in 1958. Since 1980, he studied art history at the University of Madrid, while also getting acquainted with photography at the Educational Center of Photographic Art. His first solo exhibition was held in 1985.
Of the most important awards that the photographer received, it is worth noting: Award from the company Kodak (1991), the National Spanish Photo Prize (2000), awards at festivals in Japan and America (2000). His works have repeatedly been presented to the general public at international exhibitions.
One of the latest interesting projects was the book “Poesía Visual”, created in collaboration with H. Bross and R. G. Serna’s case, which was supposed to combine poetic and visual art.

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