PHOTO MASTERS: PORTRAIT PHOTOGRAPHY RICHARD AVEDON

Richard Avedon (1923-2004) is an American master of fashion photography. At least, many modern photographers think so, looking at his work. In fact, besides the fashion style that Avedon really loved, the photographer was very appreciative of the artistic picture as a whole, considering it a real vocation.
In his portfolio, with which we will meet today, there are works of various genres, from a staging portrait for the fashion industry to street reportage.
Richard Avedon’s first experience in the fashion industry is very revealing. As a young photographer who recently filmed a soldier for documents, Richard was able to persuade the fashion store manager to rent outfits for him, and he spent all his savings to hire a professional fashion model. His work so impressed with the administration of the store that Avedon received a contract and was able to do what he liked.
Look at the work of most modern fashion photographers – only a few of them stand out in a unique style. The rest repeat all the same gestures, the same composition, the same characteristic tendencies, due to which the names of their authors are not even remembered. Continue reading →